The excitement is palpable as AMG electrifies the Future of Driving Performance. But while electricity now flows in place gasoline, AMG continues to value a full sensory driving experience. In our "Feel Electric" series, we go behind the scenes to give you a taste of AMG's exciting future – which you can experience with all your senses. The second episode is all about design.

The AMG designers are challenged with the task of bringing this "edgy elegance" into the electric age. New materials are used in the interior, though Ramos Carrion prefers to keep exact details under covers for now. Moreover, AMG is already doing away with animal-based materials in many areas. "We often choose to cover the seats and steering wheel with Dinamica instead of leather,” explains Ramos Carrion. “This improves the grip in the seat and the grip on the steering wheel. It is a considerable advantage when driving dynamically.” In addition, the microfiber is made from recycled polyester. This significantly cuts back on energy use during production.

Exterior design is also increasingly focused on efficiency and sustainability, with new shapes and elements coming to the fore. "Aerodynamics is the biggest variable we can play with," Enns says. Optimal aerodynamics look good, improve efficiency, and increase range.

The rims are another important part of the AMG design DNA. "Having the wrong rims can make the whole car look bad," Enns notes. Traditionally, AMG has emphasized airy, intricate designs for their lightness and agility. To optimize aerodynamics, Enns and his team work with multiple layers. "It's like theater, I work with foreground and background," he says. "I put the parts that are important to me in the foreground. What I don't want to show, I put in the background." Designs can be made intricate by adding gloss to foreground elements. By contrast, elements like rings, which create flatness and thus reduce swirls, become almost invisible in black.

When it comes to exterior design, Enns, too, is focused on creating experiences. In some respects, he and his young design team are somewhat limited in their scope of influence. For example, in cases where Mercedes-Benz dictates AMG design. Mercedes' design language is Sensual Purity, which largely eschews edges and creases. Electric mobility is also changing shapes and proportions. The Mercedes EQS features the "One Bow Design," in which the body extends over the chassis in a sweeping, taut arc without the typical elements of sports car design. The EQS has no long hood, no flared fenders, and it is relatively tall.

"It's a design that we certainly wouldn't implement on our AMG vehicles developed in-house" Enns says. It has to do with the technical platform. The so-called skateboard architecture accommodates the cells for the large traction battery in the vehicle floor. This requires elevated seating and results in a taller vehicle. "The One Bow Design ensures that the car remains sporty and elegant," Enns says.

One thing's for sure: The designers will seamlessly transition Mercedes-AMG’s Performance Luxury into the electric age. Enns sums up the guiding philosophy in one denominator: Experience. "Our goal is offer the customer a performance experience," he says. "You can't tie that to a powertrain." New design elements will be added, and "AMG will preserve things that define us, our DNA," promises Enns. For him, there is no doubt that AMG will continue to deliver experiences.